Select PWR Minted Limited Edition
Creative Strategy & Art Direction
Challenge: Differentiate Louisville Slugger's premium limited edition strategy through a concept that connects elite performance to tangible value
Strategy: Elite players already speak in terms of value; getting paid, cashing in and making it count. Signal status and success with sophistication, a statement piece that lets the swing do the talking
Solution: Developed "the money bat" — Currency design language system, authentic Federal Reserve visual architecture, intricate engraving patterns, official insignias, and dimensional typography that elevates premium performance
Launch Date: November 2025
Creative Strategy, Art Direction, Graphic Design, Branding, Typography, Color Theory, 3D Render, Production Tech Packs, Photoshoot and Marketing
Design Currency
Visual Exploration
Currency Color Study: Analyzed cash, luxury and premium products to inspire a colorway to elevate novelty and sophistication
Craftsmanship Heritage: Researched Federal Reserve note guilloché engraving illustrations, patterns and borders, Treasury seals and symbols, and anti-counterfeiting techniques
Scale & Proportion: Optimized graphics for cylindrical product geometry to map the currency design language to maximize the art and barrel size
US Money Architecture
US Mint Design: Official authenticity of distinctive banknote denomination design language, government insignias and emblems with security ribbon
Cash Colorway: Dollar bill deep green and mint with cream plus metallic accents creating authentic tactile paper value
Dead President Details: Authentic line work, radial and linear patterns, bold intaglio-style dimensional lettering in as well as boarders plus texture for premium craftsmanship
Money Stacks
How do you create currency-themed graphics that feel sophisticated rather than superficial?
Art Direction and Strategy:
Big Bucks: Leverage powerful Select PWR platform to create ROI for power hitters minting their value
Premium Plunder: Elevated crafted design language reflecting sophisticated quality that justifies positioning and pricing
Talk Turkey: Focus on elite high school and college power hitters who value both performance and distinctive identity
Collectible Coin: Status and exclusivity through limited edition authenticity
Mega Moola: Target athletic psychology and attitudes towards success for those players confident enough to own the “Money Bat” and make the statement, "I get paid"
The Gold Standard
Through disciplined design leadership and strategic creative development, the Minted has a gold backing ensuring authentic premium performance value.
Brand Architecture: The currency-inspired concept and design language provides a scalable framework for future premium special editions, demonstrating the brand's ability to deliver sustainable, repeatable, sophisticated creative that is high value and stands the test of time.
Design Leadership: Art direction across the product development life cycle, from concept through production and promotion, ensures the creative strategy is integrally integrated across all graphic and visual executions.
Buy-In: Success required balancing multiple stakeholder priorities—including maintaining Select PWR's power specialist credibility, elevating brand perception, creating retail differentiation, and resonating with athletes.
