Select PWR Tigershark Limited Edition
Product Art Director & Graphic Designer
Challenge: Louisville Slugger needed a strategic inflection point during the College World Series to demonstrate innovation leadership beyond pure performance metrics. In a market where differentiation increasingly drives purchase decisions, we had a 14-day window to capture attention, drive revenue, and validate a new limited-edition product model.
Solution: Directed end-to-end product strategy leveraging US military aviation heritage and Tigershark aesthetics through limited edition graphics and exclusive colorway execution.
Impact: Over 330+ units sold across digital and retail channels with upwards of $150,000+ revenue generated in 14-day launch window.
Creative Strategy, Art Direction, Concept, Graphic Design, Branding, Typography, Color Theory, 3D Render, Production Tech Packs, Marketing
Precision Design Development
Visual Exploration
P-40 Nose Art Study: Researched WWII Flying Tigers squadron tiger shark mouth designs for authentic military heritage elements
Aviation Color Heritage: Developed Army Air Corps-inspired colorway balancing visibility with vintage military authenticity
Scale & Proportion: Optimized graphics for cylindrical product geometry mimicking aircraft fuselage curve
Heritage Military Research
Flying Tigers Mouth Design: Iconic P-40 Warhawk tiger shark mouth graphics adapted for baseball bat geometry, emphasizing battle-tested performance
Military Aviation Colorway: Army Air Corps olive drab and vintage red accents creating authentic heritage appearance
Nose Art Details: Authentic weathering effects and riveted panel lines adding vintage military craftsmanship
Built on a Strategic Foundation
I led an integrated initiative spanning creative strategy, design execution, vendor coordination, and go-to-market timing. The approach centered on five strategic pillars:
Design Narrative Differentiation: Leveraged military aviation heritage, specifically Tigershark nose art, to create emotional resonance and visual distinction that transcended typical performance-only positioning
CWS Event Timing: Aligned product launch with College World Series to maximize visibility when target consumers were most engaged and purchase-motivated.
Performance Foundation: Built on proven Select PWR platform to maintain performance credibility while introducing premium aesthetic differentiation
Exclusivity: Limited edition positioning and controlled availability created urgency and desire
Target Segmentation: Focus on elite high school and college players who value both performance and distinctive equipment identity
Maximum Creative Results
Quantitative Impact
Over 330+ units sold across digital and retail channels
$150,000+ revenue generated in 14-day launch window
#1 performing product at the College World Series, Wilson Omaha store
Strategic Outcomes
Successfully integrated performance technology with themed aesthetic originality
Validated limited-edition strategy as viable growth lever for future seasonal initiatives
Demonstrated that design-driven storytelling creates measurable differentiation beyond performance specs alone
Established repeatable framework for event-timed product launches
Reinforced Louisville Slugger's innovation leadership in premium bat segment
