Select PWR Tigershark Limited Edition

Product Art Director & Graphic Designer

Challenge: Create strategic product development initiative that combines proven performance technology with exclusive design aesthetics to capture market attention during the prestigious College World Series tournament.

Solution: US Military Heritage Brand Narrative with Tigershark Design Aesthetic, Limited Edition Colorway, and World Series tie-in and timing.

Impact: Over 330+ units sold across digital and retail channels with upwards of $150,000+ revenue generated in 14-day launch window.

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Precision Design Development

Visual Exploration

  • P-40 Nose Art Study: Researched WWII Flying Tigers squadron tiger shark mouth designs for authentic military heritage elements

  • Aviation Color Heritage: Developed Army Air Corps-inspired colorway balancing visibility with vintage military authenticity

  • Scale & Proportion: Optimized graphics for cylindrical product geometry mimicking aircraft fuselage curve

Heritage Military Research

  • Flying Tigers Mouth Design: Iconic P-40 Warhawk tiger shark mouth graphics adapted for baseball bat geometry, emphasizing battle-tested performance

  • Military Aviation Colorway: Army Air Corps olive drab and vintage red accents creating authentic heritage appearance

  • Nose Art Details: Authentic weathering effects and riveted panel lines adding vintage military craftsmanship

  • Researched military imagery effectiveness in sports psychology

Built on a Strategic Foundation

I focused on 5 Core Pillars to ensure a grounded design that delivered results:

  1. Create an Exclusive Design Narrative: Leverage our powerful "Tigershark" theme to create emotional connection and visual distinction in the marketplace

  2. CWS Timing Alignment: Synchronize product launch and marketing with College World Series season to maximize both visibility and relevance

  3. Performance Foundation: Build upon the proven Select PWR platform to ensure performance credibility while adding aesthetic differentiation

  4. Exclusivity: Create urgency and desire through limited edition positioning and controlled availability

  5. Target Segmentation: Focus on elite high school and college players who value both performance and distinctive equipment identity

For Maximum Creative Impact

Quantitative Results

  • Over 330+ units sold across digital and retail channels

  • $150,000+ revenue generated in 14-day launch window

  • #1 performing product at the College World Series, Wilson Omaha store

Qualitative Impact

  • Reinforced Louisville Slugger's innovation leadership in premium bat segment

  • Successfully integrated performance technology with aesthetic originality

  • Created meaningful product differentiation via graphic design (pushing beyond typical pure performance metrics)

  • Validated limited edition strategy as viable growth approach

  • Strengthened the rationale supporting future CWS and seasonal tie-in products

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