The Supra Starship concept needed the art direction strategy to maximize impact of the primary hero profile while maintaining legibility everywhere else. A visually dense illustration demanded accounting for how the design would read in motion, at distance, and across three different barrel lengths.

Visual Strategy:

• Supra Wordmark: Mission patch aesthetic. The letterforms reference mid-century aerospace typography—confident, engineered, slightly condensed. Custom details include angled terminals and subtle inline treatments that echo technical stenciling.

• Shuttle Body: The rocket form integrates with the bat's silhouette, positioned so the nose cone aligns toward the end cap. This creates visual continuity between the literal object and the illustrated concept.

• Exhaust Plumes: Flames and smoke trail down the barrel toward the handle, rendered with enough detail to feel dynamic but controlled enough to avoid visual noise. Color transitions from yellow hot core to deep orange to smoke gray create depth without requiring fine linework that would muddy on the composite surface.

• Atmospheric Effects: Heat distortion, cloud displacement, and light bloom around the ignition point sell the moment. These secondary elements are handled with transparency and gradient work rather than hard edges—keeping them subordinate to the primary illustration.

• Branding Integration: Louisville Slugger wordmark positioned in a clear zone maintaining visibility without competing with illustration, sized for immediate recognition. Non-negotiable brand presence.