I drive vision through design to connect emotionally, creating experiences athletes love. For the past decade, I've led creative strategy for championship brands, currently shaping the complete Louisville Slugger product portfolio from concept through manufacturing.

I've launched 10+ seasonal collections, defining creative direction across 35+ product franchises and 200+ SKUs annually. That work has driven $58M+ in measurable business impact across my tenure.

I hold both an MBA in Marketing and a BFA in Graphic Design, which means every creative decision is connected to a business outcome.

I lead teams with design thinking, creative conviction, and hands-on manufacturing fluency. I've spent a decade building relationships with global vendors, understanding production, and turning creative ambition into products athletes actually use.

I'm energized by brands where creative vision directly shapes how athletes perform and compete. If you're building products athletes love, let's talk.