I build creative systems that transform performance equipment into cultural moments athletes care about. For the past decade, I've led visual strategy for championship brands, currently driving the creative vision behind Louisville Slugger's entire product portfolio. What sets me apart: I synthesize creative strategy, design execution, and manufacturing expertise into one integrated approach.

I've launched 10+ seasonal collections and built 35+ product franchises, delivering $58M in measurable business impact across 200+ SKUs annually. I excel in complex environments where bold creative vision meets production reality. From on-product graphics and packaging to brand development and vendor coordination, I bridge the gap between creative ambition and manufacturing execution.

I'm energized by brands where creative leadership directly impacts how athletes perform and compete. If you're building something that pushes culture forward while honoring performance reality, let's talk.