I'm a Product Art Director and Graphic Designer with 10 years of turning sports brands into products athletes want. Currently, I lead creative strategy, design concepting, and graphic execution for Louisville Slugger's entire portfolio. I create and manage projects from initial ideas through production and launch, always keeping the athlete's story front and center.

I have experience across the full product development cycle: on-product graphics, packaging design, brand development, and production. I've launched 10 seasonal collections and have created over 35 unique product franchises. These designs generated $53M+ in business impact by consistently prioritizing performance driven consumers at the center of the creative decisions.

I'm driven by opportunities that fuel athletic achievement, not just making products. My focus is crafting sports brands that unlock an athletes potential.