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Hi, I’m Aaron

I’m a Product Art Director with 10 years of turning sports brands into product athletes want. At Wilson Sporting Goods, I lead the creative strategy, design concepting and graphic execution for Louisville Slugger's entire portfolio. I take projects from initial ideas through production and launch, always keeping the athlete’s story front and center.

My experience covers the full product development cycle: on-product graphics, packaging design, and brand development. I've launched 9+ seasonal collections and built 35+ unique product franchises, generating over $53M in business impact through design that resonates with performance-minded consumers.

I am excited about working with brands that don't just make products—they fuel what athletes can achieve. Everything I've learned about sports branding has been focused on one thing, creating designs that push athletic performance to the next level.