2026 Supra
Product Art Director & Graphic Designer
Challenge: Develop on-product graphics that translate advanced bat technology into a visual language that communicates performance, style, and Louisville Slugger heritage to elite travel ball players.
Solution: A "Performance Visualization" design strategy, making the technology tangible through a bold, high-contrast visual system. Large-scale branding, loud aggressive color choices, and dynamic graphic elements connect directly to the bat's engineered performance benefits. Giving players an identity they can see and feel before they even swing.
Impact: Ranked #1 in USSSA bat performance rankings with positive reception from major retailers citing strong visual differentiation
Creative Strategy, Art Direction, Concept, Graphic Design, Branding, Typography, Color Theory, 3D Render, Production Tech Packs, Marketing
“Performance Visualization” Strategy
Typography System
Developed a bold "SUPRA" wordmark with forward momentum energy
Paired varsity lettering with precision details for a modern performance aesthetic
Crafted high-contrast color application for maximum visibility and impact
Color Architecture
Primary: Neon mint base conveying trust, reliability, and premium positioning
Secondary: Electric magenta and yellow accents signaling energy, innovation, and attitude
Tertiary: Metallic black and silver grounding the palette in technology and precision
Graphic Language
Dynamic line patterns suggesting bat speed through the hitting zone
Bold geometric shapes reflecting engineered performance characteristics
Integrated technology branding and specification design elements
Precise Design Execution
Barrel
Scaled "SUPRA" wordmark for visibility at a distance, on the field and at retail
Subtle patterning suggesting advanced material composition
Performance badges highlighting technology advantages
Handle
Louisville Slugger heritage logo maintaining brand lineage
Technical specifications treated as graphic identity elements
Pattern and color continuity creating cohesive whole-product design
End Cap
LS torch for top-down brand recognition
Circular metallic motifs visualizing the expanded sweet spot
Color coordination tying back to barrel graphics
Maximum Creative Impact
Market Performance
#1 ranking in USSSA bat performance
Strong retail impact: buyers specifically cited visual differentiation
Premium positioning within Louisville Slugger's portfolio
Design Innovation
Integrated technical performance messaging into a cohesive visual identity
Built a scalable graphics system extending across the full Supra product line
Established design language now informing future Louisville Slugger premium products
Consumer Response
Strong positive field testing feedback from target demographic
Increased social engagement and organic product visibility
Elevated perceived value supporting premium price point
