Supra USSSA
Product Art Director & Graphic Designer
Challenge: Create compelling on-product graphics that communicate performance, style, and brand heritage while resonating with elite travel ball players
Solution: “Performance Visualization”—Make the technology tangible via dynamic design language and graphics that feature large, bold, high-contrast branding and big, loud colors that connect the visuals directly to bat's advanced performance benefits.
Impact: Ranked #1 in USSSA bat performance rankings with positive reception from major retailers citing strong visual differentiation
“Performance Visualization” Strategy
Typography Treatment
Big bold loud "SUPRA" wordmark suggesting forward momentum
Varsity lettering paired with precision for modern look
High-contrast color application for maximum shelf impact
Color Palette
Primary: Eye-catching neon mint base (trust, reliability, premium)
Secondary: Electric neon magenta and yellow accents (energy, innovation, youth)
Tertiary: Metallic black and silver (technology, precision)
Graphic Elements
Dynamic line patterns suggesting bat speed through the zone
Bold geometric shapes paired with precision reflecting the bat's engineered performance
Technology and specification callouts integrated seamlessly into the overall design
Precise Design Execution
Barrel Graphics
Large, bolder "SUPRA" wordmark positioned on barrel for maximum visibility at any distance
Subtle line pattern suggesting the advanced material technology
Performance badge highlighting technology advantages
Handle Graphics
Louisville Slugger heritage logo maintains brand connection
Technical specifications integrated as logos
Pattern and colors tie-in to main barrel graphics for cohesive whole product design
End Cap Design
LS torch for top-down branding recognition
Circular metallic motifs illustrates the expanded sweet spot
Bright magenta coordinating with barrel graphic
Maximum Creative Impact
Market Performance
Ranked #1 in USSSA bat performance rankings
Positive reception from major retailers citing strong visual differentiation
Enhanced brand recognition maintaining Louisville Slugger's premium position
Design Innovation
Successfully integrated technical performance messaging into cohesive visuals
Created scalable graphics system applicable across the Supra product line
Established new design language for future Louisville Slugger premium products
Consumer Response
Strong positive feedback from target demographic during field testing
Increased social media engagement and response
Enhanced perceived value matching premium price point
