Beer Outside
Art Director & Graphic Designer
Challenge: Create a bold visual identity to break through a saturated market that would not only stand out but also scale seamlessly across an ever-expanding business from mobile retail operations to events, merchandise, and packaging.
Solution: Understanding that Beer Outside's customers value authenticity and outdoor lifestyle experiences, developed a brand strategy rooted in adventure and accessibility. The branding identity covers merchandise, mobile retail, packaging and vehicle wrap that feels approachable to both craft beer enthusiasts and casual outdoor adventurers.
Creative Strategy, Art Direction, Graphic Design, Branding, Typography, Color Theory, 3D Render, Packaging, Environmental and Vehicle Graphics
Mobile Retail Truck Wrap
Mobile-First Experience
Recognizing Beer Outside's mobile customer base, the visual system was designed with in person optimization as the priority. Every graphic element, from iconography to color, was prioritized for the mobile experience.
Vehicle Graphics & Mobile Retail
Designed comprehensive truck wrap graphics that serve as both transportation and mobile billboard. The design maximizes brand visibility while the bold graphics ensure the truck stands out in high-traffic areas and events.
Brand Identity & Merchandise
Core Identity System
Developed a distinctive logo and wordmark that balances rugged outdoor aesthetics with clean, modern typography. The mark performs equally across all customer touchpoints, ensuring consistent brand recognition.
Color & Typography
Selected a bold color palette that cuts through visual noise in both digital and physical retail environments. The typography system combines strong, readable headlines with clean supporting text that maintains legibility across all media—from bottle labels to truck graphics.
Merchandising & Events
Developed an extensive merchandise line including apparel, drinkware, and promotional items that extend brand reach beyond beverage sales. Each item serves as a brand ambassador, reinforcing Beer Outside's outdoor lifestyle positioning.
