2026 Select PWR BBCOR
Product Art Director & Graphic Designer
Challenge: Design a power-specialist bat that communicates serious performance authority while appealing to elite high school and college power hitters seeking maximum distance and barrel size.
Solution: An aggressive, power-focused visual identity that immediately communicates serious performance capability and professional-grade authority. The dynamic lines emanating from the barrel center serve as both a technical visualization of the power transfer mechanics and a distinctive brand identifier.
Launch Date: July 2026
A Strategy for “Serious Power”
The Select PWR represents Louisville Slugger's dedicated power specialist model, engineered specifically for elite power hitters who prioritize maximum distance and barrel performance.
The challenge? Create a visually aggressive identity that highlights the bat's massive alloy barrel and communicates its serious power capabilities while maintaining Slugger's premium brand equity and capturing market share in the competitive power hitter segment.
Market Positioning Strategy
Target Market: Elite high school and college power hitters seeking maximum distance through massive barrel optimization
Player Archetype: Serious power hitters who prioritize maximum distance above all else, seeking the largest possible barrel and most aggressive power transfer technology
Market Position: Power specialist model positioned for elite athletes who demand serious performance, featuring massive alloy barrel engineering and maximum power optimization
Seriously Strong Design
The Select PWR design integrates into Louisville Slugger's brand architecture while establishing its own distinct power-focused identity through aggressive visual language and kinetic energy visualization that appeals specifically to power-driven athletes.
Brand Elements:
Louisville Slugger branding with power-tier prominence
"Select PWR" model name with aggressive visual weight
"Serious Power" primary benefit messaging
Construction/technology logo callouts
Size/weight badge identification system
Visual Language
Hero Element: Dynamic lines emanating from barrel center, visually communicating the kinetic energy transfer and power distribution from the massive alloy barrel
Typography: Aggressive, bold letterforms with authority-focused styling, reflecting the uncompromising attitude and serious performance demands of elite power hitters
Graphics: Kinetic energy visualization showing power transfer and exit velocity, illustrating the explosive force generation that the massive barrel delivers
Performance Story Integration: Design elements reinforce the Select PWR as the choice for "Top Tier High School & College Power Hitters" with emphasis on the ginormous barrel advantage
Key Visual Message: "Massive Alloy Barrel. Maximum Power. Elite Performance."
