2026 Custom Crafted
Product Art Director & Graphic Designer
Challenge: Create a comprehensive decal system that maintains Louisville Slugger's seasonal bat graphics while enabling consumer personalization choices.
Solution: Design custom graphics, decals, colors and personalization options to bridge the seasonal inline Baseball and Fastpitch product with year-round digital capabilities and accessible visual tools to deliver individualized product experiences.
Launch Date: July 2025
Creative Strategy, Art Direction, Concept, Graphic Design, Branding, Typography, Color Theory, 3D Render, Production Tech Packs, Marketing
Custom Bat Builder
Key Features
Premium Sales Driver: Encourage upgrades from standard to custom products through engaging experience
Brand Integrity Protection: Ensure all user-generated designs align with Louisville Slugger quality standards
Transform Inline Graphics: Develop flexible customizable decals that ensure impactful graphics
Democratize Custom Design: Provide professional-level bat customization accessible to everyday players
Scalable Personalization: Offer thousands of unique design combinations while maintaining visual hierarchy
Technical Execution
Physical Product Implementation
Develop scalable graphics based on inline models
Implement multiple placement zones (barrel, handle, knob) with appropriate sizing constraints
Manufacturing-validated selection of decals, graphics and colors ensuring durability and visual impact
Size and weight identification systems supporting retail, consumer and association selection
Cohesive visual language that builds cumulative brand equity while celebrating player persona and personality
Digital Platform Integration
Develop realistic 3D product renders for accurate product preview
Modular design system enabling infinite customization combinations
Establish personalization placement, font selection, character limits and color options
Production workflow integration ensuring manufacturability of custom designs
Contrast and Color management systems maintaining brand standards across user selections
