2026 Custom Crafted
Product Art Director & Graphic Designer
Challenge: Design a comprehensive customization system that extends Louisville Slugger's seasonal bat graphics into a year-round, consumer-driven personalization platform.
Solution: Developed the end-to-end creative strategy connecting physical product design to digital experience. This meant building a modular decal systems, defining color architecture, establishing personalization guardrails, and creating production-ready assets that work across both inline retail and direct-to-consumer custom channels.
Launch Date: July 2025
Creative Strategy, Art Direction, Concept, Graphic Design, Branding, Typography, Color Theory, 3D Render, Production Tech Packs, Marketing
Custom Bat Builder
Strategic Objectives
Drive Premium Conversion: Create an experience compelling enough to move consumers from standard to custom products
Protect Brand Equity: Build guardrails ensuring every user-generated design meets Louisville Slugger quality standards
Scale Without Sacrifice: Enable thousands of unique combinations while maintaining visual hierarchy and brand consistency
Bridge Physical & Digital: Translate inline graphics into flexible, customizable components that perform in both environments
Democratize Customization: Give everyday players access to professional-level personalization tools
Technical Execution
Physical Product Development
Created scalable graphic systems adaptable across the full product lineup
Defined placement zones (barrel, handle, knob) with sizing and composition constraints
Collaborated with manufacturing to validate decal durability, color accuracy, and production feasibility
Developed identification systems supporting retail, consumer, and association requirements
Built a visual language that reinforces brand equity while celebrating individual player identity
Digital Platform Integration
Develop realistic 3D product renders for accurate product preview
Modular design system enabling infinite customization permutations
Established personalization parameters: placement, typography, character limits, color options
Integrated production workflows ensuring every custom configuration is manufacturable
Contrast and Color management systems maintaining brand standards across user selections
